Two tried and true methods to make social media impact SEO
While social signals may not be directly factored into Google's ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO.
Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use social media to help get content indexed and possibly see other SEO benefits, but the best way I have found to make social media work toward SEO is to use it the way it is already being used.
Many brands use social media to build a brand, deliver great customer service or develop relationships. You can use these same focuses to have a significant effect on SEO as well.
Build your brand through social media for SEO
While the size and reputation of the brand are not direct ranking factors, they can have an indirect effect on SEO efforts. Use your social presence to improve your branding to have this positive effect on SEO.
Growing your online footprint
Rand Fishkin of Moz does a great job of explaining how a strong brand can impact SEO. Overall, people are more likely to link to a page on a site they know and trust. Having a strong and active social following can instantly create credibility to help gain these links to your content.
Another direct way having strong engagement on social media can help SEO is the simple fact that your tweets and shares are going to get in front of more eyes and are thus more likely to get links.
Use social media to improve customer service
Today, customers go online to make complaints or ask questions about a product. There are many companies responding well to this, which results not only in improved customer satisfaction but in SEO success, too.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.