U.S. Online Display Ad Spending Grew 6.2 Percent In Q2 [Kantar]
Growth is outpacing the overall market which rose just 0.7 percent.
Online display advertising had a strong showing in the second quarter of 2014. The sector grew 6.2 percent in Q2, outperforming the overall U.S. ad market according to a new report from Kantar Media.
Total U.S. advertising expenditures increased just 0.7% in the second quarter of 2014 to $35.6 billion. Kantar points to budget increases by financial, retail and local service marketers as the drivers of online display’s strong performance.
For the first six months of the year, online display grew 9.7 percent year-over-year, compared to the overall market which had growth of 3.1 percent. Television and FSIs (free standing inserts) are the only other sectors to post substantive growth so far this year.
Kantar measures only desktop display, so the sector’s growth rate does not reflect on mobile or video ads.