UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards

The practice of paying online influencers to promote products got a warning today when an advertising watchdog agency in the United Kingdom called out YouTube stars for not fully disclosing that they were paid to make videos for Oreo cookies. The campaign in question was Oreo’s “Lick Race” challenge, which got millions of YouTube views … Continue reading UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards