Unlock the power of 1st and 3rd party data

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  • Categories: Channel: Analytics & Conversion, Sponsored White Papers & Webinars
  • First-party data is what a company generates through interactions with their customers. It can include transaction data, website visitation, marketing, Customer Relationship Management (CRM) data and more.

    All of these data sources can and should be used to inform your understanding of who your existing customers are and how to attract new ones. But, for all of its value, first-party data alone cannot be relied on to single-handedly drive the most optimized campaign strategy.

    The combination of first and third-party data delivers a one-two marketing punch that gives marketers a powerful view into the interests, preferences, affinities and behaviors of customers and prospects alike. In this white paper from Oracle, marketers can learn how to leverage both types of data into one powerful combination that drives real results with customers.

    Visit Digital Marketing Depot to download “Understanding the value of combining first and third-party data.”

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    Digital Marketing Depot
    Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at