The upcoming mobile app Monday: Be prepared

Bobby Lyons on
  • Categories: A-From SEL, Apple: iPhone, Channel: Mobile Marketing, Google: Android, Mobile Marketing, Mobile Marketing Column
  • The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after will be the top mobile app download days of the year. With less than a week left, your app store optimization (ASO) activities should be in full swing.

    Becky Peterson heads up our app store optimization at Walgreens. Becky was looking to be on the nice list, so she put together some optimization tips for new and existing apps to help you maximize the download season.

    Optimization essentials

    Additional tips

    Capitalizing on the top download days of the year can be the difference between an average app and a top download. Keep your content fresh, do not over-optimize, and remember that the goal is to assist customers in finding the right app for the right purpose. Put in the effort, set download goals, and allocate plenty of time to respond to the flurry of reviews that occur soon after installation and use.

    Remember to document your lessons learned once the season is over. Download season will be back before you know it, and those valuable lessons can be the difference-maker next year.

    [This article was originally published on Search Engine Land.]


    About The Author

    Bobby Lyons
    Bob Lyons is a seasoned technology and marketing expert with 25 years in technology and 20 years online marketing experience with a focus in SEO. Bob currently oversees the SEO program for Walgreens, but has successfully implemented programs for all business sizes.