Urban Airship adds predictive engagement, email & SMS
The enhancements continue the mobile marketing platform’s expansion toward more onboard channels and marketing intelligence.
Urban Airship announced today that it is boosting its mobile marketing platform by introducing a new level of machine learning that predicts when a mobile user is most likely to engage, as well as two new onboard channels: triggered emails and SMS.
A new Send-Time Optimization machine learning model determines the best day/time a user is most likely to engage with notifications, based on previous app activity.
Previously, the platform could fire messages based on user segments or a trigger, like returning a product or a news alert. Or a marketer could set up an automation rule, such as triggering a message for any user who looked at these product pages.
Now, the company is adding the ability to predict the best time to send a message.