Get the most important digital marketing news each day.
US December Smartphone Share: The Apple-Samdroid Battle Continues
This afternoon comScore released data on December US smartphone market share. The story is the same as in previous months. Android and iOS are up and almost all others are down.
Apple and Samsung gained share, while others besides LG lost share. LG produced the wildly popular, perpetually sold out Nexus 4 handset.
Apple was the single top smartphone OEM, while Android was the top platform with 53.4 percent of the market. Increasingly, however, Samsung is the hardware maker synonymous with Android, although Samsung rarely promotes the “Android brand.” It markets Galaxy rather than Android.
Blackberry was down vs. Q3 as was Microsoft, which is essentially seeing no traction for Windows Phones in the US. It is however seeing some success in Europe in Italy and the UK.
Blackberry’s recently announced Z10 handset also appears to be in demand in the UK and we’ll see what if any impact it may have in North America. The handset doesn’t come out until March.
For comparison purposes the following are the current US mobile web traffic data from StatCounter:
- Apple/iOS: 52.7 percent
- Android: 39.4 percent
- All others: <8 percent
The market share numbers are flipped between Google and Apple when it comes to driving traffic.