US Digital Advertising Revenues Hit $15 Billion For Another Record Quarter [IAB]

Another quarter, another record for internet advertising revenues. US internet advertising revenues reached $15 billion in Q3 2015, according to the Interactive Advertising Bureau (IAB) and PwC US.

That’s a five-percent increase from the previous quarter and a year-over-year increase of 23 percent from the third quarter of 2014, which hit $12.2 billion.

“Brands and agencies are focusing ever more attention on interactive screens, following consumers as they flock to digital platforms to be entertained, engaged and informed,” said Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB.

The IAB reported digital ad revenues had grown 19 percent in the first half of 2015.

A study released earlier this week by IPG’s Magna Global forecasts that digital advertising spend will surpass television spend in the US next year.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.