US Digital Advertising Revenues Hit $15 Billion For Another Record Quarter [IAB]
Revenues in Q3 were up 5% from Q2's $14.3 billion.
Another quarter, another record for internet advertising revenues. US internet advertising revenues reached $15 billion in Q3 2015, according to the Interactive Advertising Bureau (IAB) and PwC US.
That’s a five-percent increase from the previous quarter and a year-over-year increase of 23 percent from the third quarter of 2014, which hit $12.2 billion.
“Brands and agencies are focusing ever more attention on interactive screens, following consumers as they flock to digital platforms to be entertained, engaged and informed,” said Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB.
The IAB reported digital ad revenues had grown 19 percent in the first half of 2015.
A study released earlier this week by IPG’s Magna Global forecasts that digital advertising spend will surpass television spend in the US next year.