• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Mobile Marketing

Smartphone Market: iPhone Sees Big Sales But Android Share Holds In US

New monthly smartphone market share figures are out from comScore. The firm says that in the US smartphone penetration has now reached 73 percent. Apple remains the top individual manufacturer, with roughly 42 percent of the market followed by Samsung with 29 percent. Android’s operating system share grew almost a point to 52.3 vs. last quarter. Despite the […]

Greg Sterling on December 5, 2014 at 5:12 pm
  • More
mobile-smartphones-apps2-ss-1920

New monthly smartphone market share figures are out from comScore. The firm says that in the US smartphone penetration has now reached 73 percent.

Apple remains the top individual manufacturer, with roughly 42 percent of the market followed by Samsung with 29 percent. Android’s operating system share grew almost a point to 52.3 vs. last quarter. Despite the big success of the iPhone 6 Apple’s share, according to comScore, fell half a point to just under 42 percent.

Microsoft was flat, while BlackBerry continues its long slide into obscurity.

comScore smartphones

Kantar Worldpanel ComTech numbers for the US market appear to be generally in agreement with those from comScore, with Android taking just under 54 percent of the market to Apple’s 41.5 percent. However Kantar data show that across the major EU markets (especially the UK) the iPhone 6 has made inroads against Android, growing share almost six points.

Kantar smartphone numbers

Most of comScore’s Top 15 apps list remains unchanged from last month with one exception. The Yahoo Weather Widget, which was dropped from iOS 8, fell out of the top 15 and has been replaced by Amazon’s mobile app.

That represents the first time that the e-commerce site has been in the top 15 since comScore started reporting these data in July 2013.

Top smartphone apps October

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Apple: iOSApple: iPhoneChannel: Mobile MarketingGoogle: AndroidStatistics: Mobile MarketingStatistics: Popularity & Usage

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • The Six Principles of Building a Memorable Customer Experience
  • 5 Reasons Agencies Adopt Marketing Automation
  • How to Land Higher-Paying Clients: A 7-Step Framework to Grow Your Agency
  • B2B Marketing Trends Shaping 2021
  • State of Email Marketing 2021 Report
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $99

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.