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How to use long-tail keywords to build your short-tail rankings

Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail.

Stoney deGeyter on October 25, 2017 at 3:45 pm

If you have a relatively new or low-authority website, then you know how difficult it can be to rank for high-volume, short-tail keyword phrases. Heck, any competitive keyword can pose a challenge, even for well-established sites.

I often hear experts talk about going after the low-hanging fruit of keywords. “Forget about the short tail,” they say.

I agree that that going after the low-hanging fruit is a good strategy, but not at the expense of those highly competitive phrases that will drive some great traffic to your site. Rather, it’s that low-hanging fruit that paves the way to ranking for those more competitive phrases.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Stoney deGeyter

Stoney deGeyter is president of Pole Position Marketing, a leading online marketing strategy company established in 1998 and currently based in Canton, Ohio.