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Using a social management platform: What you need to know

Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision.

Justin Freid on April 21, 2017 at 1:00 pm

Social has become a key component of most brands’ marketing and engagement strategies. As a result, there are quite a few complexities across listening, community engagement and advertising. With smaller brands, efforts across these tactics may all fall to one person, who may have difficulty managing it all. With larger brands, several people may share these responsibilities, making coordination more complex.

There is no doubt that tools can make social media management more efficient. But they also come at a cost — and across the board, pricing models differ based on the type of tool you are trying to utilize. The social management platform landscape is much more fragmented than the SEO tool and SEM management industries. With many social channels still developing their advertising platforms, the social management industry will continue to evolve and take shape.

[Read the full article on MarTech Today.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Justin Freid

Justin Freid is a digital marketing veteran with over 12+ years of experience helping some of the largest brands in the world leverage the digital landscape to connect with their target audiences. Currently leading the SEM, SEO and social media teams at CMI Media, a WPP Company, Justin helps pharmaceutical companies create and execute digital strategies. With experience in industries such as finance, insurance, pharma and CPG, Justin brings a unique approach to clients. His expertise across all facets of digital marketing creates an interconnectivity between efforts, leading customers further along down the conversion funnel.