Valassis launches Remarketing Activation to follow up web browsing with an email or postcard
The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses.
Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof.
Its Audible Offers, for instance, delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program.
This week, the Livonia, Michigan-based firm is launching its Remarketing Activation, a way to reach website-surfing consumers through email, printed postcards or possibly other non-web channels. This launch follows a limited pilot offering late last year.