Video analytics provider iSpot.tv integrates Facebook metrics into its ad platform
iSpot.tv ad measurement reports will now include Facebook video views, likes, comments, referrals and shares.
Video analytics and ad platform iSpot.tv announced yesterday it is now integrating Facebook topic data into its ad measurement tools.
According to the announcement, the company’s video performance reports now include Facebook video views, likes, comments, referrals and share metrics dating back to January 1 of this year.
Facebook Topic data is the world’s largest social data source, integrating this into the iSpot.tv platform introduces the television advertising world to an immense amount of anonymous user-generated data, demographic insights, and ad performance measurement.
In addition to engagement metrics, iSpot.tv is adding Facebook’s audience demographics – breaking down an ad’s viewership by gender segments and age (18–34, 35–54, 55+).
iSpot.tv reports will also include an ad’s earned social impressions, offering brands a high-level overview of their ad’s digital reach.