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VIDEO + SLIDESHOW: Defining The Native Advertising Landscape

Marketing Land on June 30, 2014 at 11:57 am

The term “native advertising” has so rapidly become endemic in digital marketing circles that there’s been little effort (and even less agreement) to understand what it actually is. With brands, agencies, publishers, social media platforms, and technology vendors venturing into new, uncharted territory, clarity and definition are called for.

Native advertising promises very real benefits both to consumers, in terms of a more elegant and seamless user experience, and to the rest of the digital marketing and publishing ecosystem. Developed and deployed correctly, the result can be more effective and engaging messaging that provides welcome economic benefits – as long as sufficient strategy, learning, coordination, and transparency are invested upfront.

Defining & Mapping The Native Advertising Landscape

Speaker: Rebecca Lieb, Analyst, Altimeter Group

Follow along with the presentation slides below:

Defining and Mapping the Native Advertising Landscape by Rebecca Lieb from Search Marketing Expo – SMX

Related Resources:

Learn more about Native Advertising
Read articles about content marketing by Rebecca Lieb

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

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Marketing Land

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