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VIDEO + SLIDESHOW: From Content Marketing To Media Company
The internet has empowered prospects to bypass advertising and sales pitches. Giving people engaging content has become the first step in 21st century marketing. That means smarter companies will adopt a media-first business strategy, regardless of their business model or market.
What are the ingredients of creating engaging content? What changes does your organization need make to succeed with a media-first business strategy?
Watch the keynote presentation, From Content Marketing to Media Company by Brian Clark, Founder & CEO of Copyblogger Media. From the Marketing Land Digital Marketing Summit at SMX West 2014.
From Content Marketing To Media Company
Speaker: Brian Clark, CEO of Copyblogger Media
Follow along with the presentation slides below:
- Why a media-first approach to marketing works.
- Learn to consider the audience first, then create content.
- Think about your online marketing as entertaining, engaging and educational content.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.