Vimeo launches new tools aimed at making video platform more appealing to marketers

Vimeo is launching a new set of tools for its Business Membership subscribers today, rolling out new interactive video cards, end screens and updated email capture features.

The new video cards include a mobile-first design and offer a “customizable, notification-style layer that Business members can set to appear at any point during playback.”

In a release announcing the updates, Vimeo General Manager Anjali Sud says the new card designs accounted for the fact that the majority of video views happen on mobile. Vimeo’s video card enhancements allow marketers to include relevant information and links within the cards:

Vimeo’s new end screens come with eight different display options for the content that appears at the close of a video, including clickable background images, customized thumbnail images and call-to-action buttons.

As part of the latest updates, Business members can now set email capture fields to appear before, during or after a video — as well as make it possible to withhold video-viewing privileges until after an email has been entered. Vimeo says its email capture tool integrates with email marketing services including MailChimp, Campaign Monitor and Constant Contact.

According to Vimeo’s website, the Business Membership includes 5TB of video storage and costs an annual fee of $599.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.