VR is coming to the Google Play store this fall with Daydream

Google's new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and movies.

Chat with MarTechBot

google-daydream-vr2-1920

Users have downloaded more than 50 million Google Cardboard-enabled apps since the debut of the humble virtual reality headset developers found under their chairs at I/O two years ago, Clay Bavor, VP of virtual reality at Google, announced as he showed off Google’s latest VR efforts on Wednesday at this year’s I/O developer conference.

Google unveiled Daydream, the new platform for virtual reality that’s built on top of Android N, to take VR more mainstream. Google has been working with partners including Alcate, Asus, Samsung, HTC, LG, Xiaomi, Huawei and ZTE to develop Daydream-ready Android N phones, with the first phones slated for release this fall. Google has also released “reference designs” for a VR headset and controller.

A Daydream version of the Google Play Store will feature VR-enabled content, including games from EA, Ubisoft and NetEase, as well as streaming video from HBO Now, CNN, Netflix, MLB.com and more. Bavor also noted that YouTube has been built from the ground up for virtual reality to easily watch standard and VR videos.

Google Photos, Play Movies and Street View will also get the Daydream treatment.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for marketers.