• Marketing Land
  • Sections
    • MarTech
    • CMO
    • Social
    • SEM
    • SEO
    • Mobile
    • Analytics
    • Display
    • Email
    • Retail
    • Video
    • Home
  • Follow Us
    • Subscribe to Our Feed! Check out our newsletters! Join our LinkedIn Group
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Retail
  • MarTech
  • More
    • Subscribe to Our Feed! Check out our newsletters! Join our LinkedIn Group
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land

Deep Dive

Facebook, Privacy and Cambridge Analytica

Email Marketing

Behavioral triggered emails beyond e-commerce

Events

Attend Marketing Land’s conferences

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Email
  • Retail
  • Video
  • Home
SEO

Get the most important digital marketing news each day.


Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free

Despite less traffic, paid subscriber conversion said to be up fourfold.

Danny Sullivan on June 7, 2017 at 2:02 pm
  • More

In February, The Wall Street Journal stopped participating in a program allowing Google visitors to bypass its paywall. The publication has now discovered, as was predicted, that it no longer gets as much traffic from Google.

In an interview with Bloomberg, The Wall Street Journal reported that its Google traffic plunged 44 percent after leaving the “First Click Free” program.

First Click Free allows visitors from Google to access articles that are normally behind paywalls for free, when they click to them from Google’s search results. Many publishers participate in the program because they find the traffic and related ad-revenue offsets potential lost subscription revenue.

[Read the full article on Search Engine Land.]



About The Author

Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Popular Stories

Facebook gives creators new ways to monetize videos, while pushing more users to Watch
Creating landing pages that convert
Steering digital messaging with behavioral science insights
Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us

Related Topics

Channel: SEOGoogle: Google News

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 23-25, 2018: San Jose

Oct 1-3, 2018: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

June 11-13, 2018: SMX Advanced

October 23-25, 2018: SMX East

×

Attend SMX - Click Here


Learn More About Our SMX Events

White Papers

  • The Go-to-Guide for Growing Your Agency
  • What is Ad Effectiveness and How Does It Help Your Business?
  • The Growth Marketer’s Guide to Email Metrics
  • Evolve Now To Personalization 2.0: Individualization
  • How Mature Is Your Omni-Channel Marketing Strategy? The Iterable Readiness Assessment
See More Whitepapers

Webinars

  • Unifying Your Search and Social Ad Strategies
  • Customer Data Strategies & Identity Resolution: Best Practices
  • Omnichannel Personalization at Scale: How leading brands drive sales across channels
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Integration Platform as a Service (iPaaS)
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
MarTech Guide to Understanding GDPR
Sign up for our daily newsletter
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Follow Us

© 2018 Third Door Media, Inc. All rights reserved.