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Walmart reports 29% growth in US e-commerce
In Q4 earnings, company also promises continued effort 'to become more of a digital enterprise.'
Walmart’s recent focus on digital commerce appears to be paying dividends.
In its Q4 earnings today, the company has reported 29 percent growth in US e-commerce sales, and a 36 percent jump in gross merchandise volume (GMV). That includes sales data from last year’s Jet.com acquisition, as well as online grocery sales.
In today’s earnings call, the company also touted several other e-commerce successes:
- Walmart now has more than 35 million SKUs — more than quadruple the number Walmart had at the beginning of the year, according to CEO Doug McMillon.
- More than 70 percent of Walmart.com’s traffic on Black Friday and Cyber Monday was mobile.
- Pickup Today, Walmart’s shop-online-and-pickup-in-stores program, grew by 27 percent over last year.
“Rapid advances in technology mean we need to become more of a digital enterprise,” McMillon said today, “and that’s what we’re doing.”
On the call, McMillon also said Walmart’s recent launch of free two-day shipping has already led to “a nice uptick” in e-commerce sales, but didn’t offer any specific figures.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
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