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CMO Zone

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Washington State Partners With Facebook To Help Register Voters

Greg Finn on July 18, 2012 at 8:25 am
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If you live in Washington state a new way to register to vote will soon by available.  A Facebook app will reside on the Secretary of state’s page that will exist directly within Facebook.  The AP reports that the app will be the results of collective efforts of Facebook, Microsoft and the state.

Washington will be the first state to offer voter registrations on Facebook. Users will have to click on the app and allow Facebook to access their information and will be required to also provide an ID card or drivers licence.  The app will not have access to the state records, rather will overlay to simply add to the database.  A “My Vote” site will also existe to help inform registrants about candidates and the issues.  Washington’s co-director of elections, Shane Hamlin, stated:

“In this age of social media and more people going online for services, this is a natural way to introduce people to online registration and leverage the power of friends on Facebook to get more people registered,”

For more information see the AP and  Official Washington State Elections Facebook page.



About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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