Get the most important digital marketing news each day.
Wayin opens a store where marketers can reuse their most successful campaigns
It allows a brand to repurpose previous campaigns built on the Wayin platform or to assemble new ones from interactive templates.
Why can’t digital ad and marketing campaigns be repurposed, the way you might reuse page templates from a website?
That’s the idea behind the Wayin App Store, a repository of interactive campaigns and components that was released this week by digital campaign platform Wayin. A sample screen:
CEO Richard Jones told me that “no other platform in the world allows you to save the [advertising/marketing campaign] experiences in a searchable library.” He cited research showing that 40 to 60 percent of campaign budgets goes to “non-working spend,” such as agency or production time.