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Mobile Marketing

Wearables Game Changer: Android Wear Now Compatible With iPhone

Google just changed the rules for wearables. It has introduced Android Wear for iOS. The caveat is that right now it’s only available for one smartwatch, the LG Urbane. However, Google said, “All future Android Wear watches, including those from Huawei, Asus and Motorola, will also support iOS, so stay tuned for more.” The Apple […]

Greg Sterling on August 31, 2015 at 1:18 pm
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Google just changed the rules for wearables. It has introduced Android Wear for iOS.

The caveat is that right now it’s only available for one smartwatch, the LG Urbane. However, Google said, “All future Android Wear watches, including those from Huawei, Asus and Motorola, will also support iOS, so stay tuned for more.”

The Apple Watch has been well received and has sold several million units. According to IDC, it’s now the second most popular wearable after the Fitbit. Android Wear has not performed as well. This move is sure to expand its appeal.

AndroidWearforiOS

It will also be welcome news for iPhone owners who aren’t ready to buy an Apple Watch or don’t like the single design. There are numerous Android Wear OEMs and a host of styles to choose from. Most Android smartwatches are also less expensive than the most basic Apple Watch.

This is both smart and necessary for Google. It would also be smart for Apple to consider something similar for Android smartphone owners, or at least make the Apple Watch a stand-alone product.

Android Wear will be compatible with the iPhone 5 and above and iOS 8.2 and above. As with other Google experiences for iOS, it’s probably not going to be quite as good as it is with an Android device.

Having said that, the Android Wear software and user experience need to improve before it can have true mainstream success. This move, however, instantly gives Android Wear more appeal and broadens its potential market.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Apple: Apple WatchChannel: Mobile MarketingGoogle: AndroidGoogle: Android WearGoogle: Mobile

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