Website redesigns: How to retain and improve your SEO

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an invitation for disaster — if the right steps aren’t taken to ensure a smooth transition from old website to new, you can damage the SEO equity your site has worked hard to build over the years.

In this article, I take a look at everything you need to consider during a website redesign to ensure you retain and improve your existing search engine rankings and traffic. (As a primer to this column, a good understanding of SEO as it relates to web design is essential.)

A cautionary tale

For many businesses, organic search can be the biggest driver of website traffic. And, in these cases, damage to SEO during a redesign can be catastrophic. During the 19 or so years I have been playing around at this, I have seen some real horror stories, but one in particular has always stuck with me.

[Read the full article on Search Engine Land.]

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About The Author

Marcus Miller

Marcus Miller is an experienced SEO and PPC consultant based in Birmingham, UK. Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and just generally helping businesses dominate search and social. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armour which focuses on helping WordPress owners get their security, SEO and site maintenance dialled in without breaking the bank.