WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’
With the industry still reeling from brand safety concerns last year, WFA's Global Media Charter spells out eight principles it wants advertisers to follow
The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.”
The charter follows a data manifesto issued by the organization earlier this year.
Last year, programmatic advertising platforms were schooled both verbally and financially by brands, most notably by Proctor & Gamble, which pulled millions of advertising dollars from YouTube because of brand safety concerns.
WFA worked with Proctor & Gamble and companies such as Unilever, Mastercard and Diageo, as well as advertiser associations in the US, China, Japan, Germany and France, to produce the charter.