What’s love got to do with Valentine’s Day?
Looking to woo consumers this Valentine's Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.
Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in committed relationships are making Valentine’s Day purchases. Clever marketers have caught on to this and are targeting other markets to boost overall Valentine’s Day sales.
In this article, I’ll cover other audiences marketers can focus on to boost Valentine’s Day sales and provide marketing tips to help you come out swinging with your Valentine’s Day advertising.
Data in this article is from two Bing Ads presentations: “Search Bing for Love: Valentine’s Day 2017 Insights for Digital Marketers” and “Valentine’s Day Insights to Woo Digital Marketers.”
Before getting started, here are some overall statistics on Valentine’s Day:
- Valentine’s Day is the fourth largest spending day of the year after the winter holidays, back to school and Mother’s Day.
- The average person spent approximately $150 on Valentine’s Day gifts in 2016.
- Approximately 55 percent of adults plan to celebrate Valentine’s Day.
- In 2016, Valentine’s Day spending was $19.7 billion dollars.
There are a few interesting trends happening around Valentine’s Day. They are….
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