What’s the real strategy behind Amazon’s acquisition of Ring?
For the CMO of CDP Treasure Data, it’s not just ‘the last mile.’ It’s really about more data to completely map the consumer experience.
Earlier this week, one of Amazon’s venture funds ponied up money for smart thermostat maker Ecobee.
Last week, the e-commerce giant announced its second-biggest purchase ever after Whole Foods, the acquisition of video doorbell/smart home vendor Ring.
And, in December, Amazon bought home security vendor Blink.
What’s going on here?
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.