Why does structured data matter for SEO?

Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for search engine crawlers to extract and understand specific information related to the content, in this case, the kind of product, the aggregate rating, available offers, and product reviews. This allows the crawler to understand your content with increased accuracy.

This report from Botify describes how structured data can give SEOs a competitive advantage and lead to significantly increased levels of search visibility and engagement rates. Visit Digital Marketing Depot to download “Structured Data: Why now is the time to optimize.”

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Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.