WildFire launches virtual coin platform to promote app discovery and engagement
Eschewing blockchain, the company is offering a standalone reward system that operates inside and between mobile apps.
A new platform called WildFire is launching in open beta this week, in the hope that its virtual coins can help apps get noticed and used.
Based in the Detroit metropolitan area, WildFire makes a software development kit (SDK) or API available to iOS/Android app developers. App developers pay a monthly fee for each app that is part of the WildFire network, although the first app is free. Each app’s fee remains the same, regardless of the user activities or coins utilized. Once the app is part of the network, the developers can incentivize their users using the virtual coins.
CEO Ken Johnson said in a statement that he intends WildFire to pair the word-of-mouth strategies he used in creating the hit card game, “Phase 10,” with a digital platform. About half a dozen apps are participating in the beta, including Stake Your Stash, Pirate Bubble–Macaw Rescue and Squares2.