Will AMP improve your rankings? How to set up an AMP test

Stephanie LeVonne on
  • Categories: A-From SEL, Accelerated Mobile Pages (AMPs), Channel: SEO, Channel: SEO, Google: SEO, Search Marketing Column
  • Though Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a ranking factor, many have speculated that they may soon become one. AMP pages are built for speed — so when you consider Google’s recent announcement that page speed will become a mobile ranking factor later this year, right around the same time the full rollout of the mobile-first index is expected, it certainly seems possible that mobile sites with AMP implemented could soon see a boost in rankings and traffic.

    Even so, the conversation around convincing clients to implement AMP is often fraught with concern about wasting both time and resources. In fact, many SEOs make the counterargument that why even implement AMP when you could just build lightning-fast mobile pages to begin with?

    [Read the full article on Search Engine Land.]

    About The Author

    Stephanie LeVonne
    Stephanie LeVonne is an SEO Analyst at Elite SEM, a performance-driven digital marketing agency specializing in SEM & SEO. As a creative digital marketer, Stephanie enjoys helping clients realize their full potential by bridging the gap between their content/PR initiatives and SEO.