• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Martech: Marketing

Will autonomous vehicles provide the next screens for publishers and advertisers?

New Forrester report suggests self-driving vehicles could become a new universe of moving living rooms.

Barry Levine on August 4, 2017 at 11:08 am
  • More

If and when autonomous vehicles arrive, it’s difficult to envision anything more frightening than a massive tractor-trailer truck hurtling down the highway with no one at the wheel.

But, from a marketer’s point of view, the good news is that all those self-driving vehicles — including trucks — will essentially become moving living rooms. And that means a new universe of publishing and advertising opportunities.

“Get ready for your car to become yet another ‘screen’ where publishers and advertisers compete for your attention,” says a new report from Forrester, “Autonomous Vehicles Will Reshape the Global Economy.”

“Don’t be surprised,” the report warns, “when you start to see big brands sponsoring your rides: ‘This trip is brought to you by the champagne of beers — Miller High Life.’”

Of course, an alcoholic beverage paying for the trip to pick up your five-year-old from kindergarten may seem incongruous. But report co-author and Forrester VP/Group Director Carl Doty told me that ads are only the beginning of marketing opportunities in the upcoming world of driverless vehicles.

For instance, the report speculates, brands may want to create enveloping experiences on the way to your destination.

A family trip via autonomous car to Florida’s Disney World could begin with Disney-provided entertainment displayed on screens in the car’s interior that turn it into a “pirate ship.”

[Read the full article on MarTech Today.]



About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: Martech: MarketingMachine Learning & Artificial Intelligence

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

Available On-Demand: SMX Create

×


Learn More About Our SMX Events

White Papers

  • Data & Organizational Roadblocks? Your Path to Frictionless Revenue Optimization
  • Converting with Conversational AI
  • 4 Ways Chatbot Marketing Can Drive Sales
  • Client Reporting Best Practices Guide
  • Gartner Magic Quadrant for Digital Experience Platforms
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $199

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.