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What will paid advertising look (sound) like on Amazon’s Echo and Dot?
Amazon is looking to bring paid search to Alexa, but exactly what does that mean? Columnist Justin Freid explores some possibilities.
In late January, Amazon made the announcement that they are looking into how to monetize their Echo and Dot smart home devices through paid advertising. This sent the advertising industry into a state of excitement. With Amazon having sold more than 5 million devices since launch, there is ample opportunity for advertisers to reach consumers.
With so many functionalities of devices like Amazon’s Echo and their competitor, Google Home, the possibilities for advertisers seem endless. But how exactly could Amazon allow advertisers to engage their user base?
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