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Where will SEO go this year?

What changes are ahead for SEO in 2016? From the rise of social search to a shift in who enters the field, columnist Benjamin Spiegel predicts what we should expect to see.

Benjamin Spiegel on March 7, 2016 at 12:47 pm

In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets, instant answers and ever-changing metrics to contend with, but SEO practitioners are used to that pace of change.

However, with conversations in the first quarter of this year still swirling around ad blocking and earned versus owned media, I believe that going forward, 2016 will be a very exciting year for SEOs.

Based on my own experience and client comments and feedback, I foresee a couple of major shifts occurring.

1. Diversification of search boxes

Search will go far beyond Google as brands start to focus on their visibility (rankings) inside other search boxes. More and more brands are already asking questions like “Why am I not ranking #1 in Amazon?,” “Why is my business not on Google Maps?” or “Why can’t anybody find our videos on YouTube?”

Others are starting to focus more on the discoverability of their content on portals like WebMD, entertainment channels like Netflix and shopping sites like Walmart and NewEgg.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Benjamin Spiegel

Benjamin Spiegel is the CEO of MMI Agency, a Houston-based brand activation agency that has been serving Fortune 500 clients since 1986. A digital advertising veteran with extensive experience in advertising, media, data, and technology, Benjamin has developed highly successful marketing campaigns for numerous global brands. Prior to joining MMI Agency, he was the VP of Innovation at Catalyst/GroupM, a WPP agency, where he managed the P&G business.