Where will SEO go this year?

In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets, instant answers and ever-changing metrics to contend with, but SEO practitioners are used to that pace of change.

However, with conversations in the first quarter of this year still swirling around ad blocking and earned versus owned media, I believe that going forward, 2016 will be a very exciting year for SEOs.

Based on my own experience and client comments and feedback, I foresee a couple of major shifts occurring.

1. Diversification of search boxes

Search will go far beyond Google as brands start to focus on their visibility (rankings) inside other search boxes. More and more brands are already asking questions like “Why am I not ranking #1 in Amazon?,” “Why is my business not on Google Maps?” or “Why can’t anybody find our videos on YouTube?”

Others are starting to focus more on the discoverability of their content on portals like WebMD, entertainment channels like Netflix and shopping sites like Walmart and NewEgg.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Benjamin Spiegel

Benjamin Spiegel, Chief Digital Officer, Global P&G Beauty, has nearly 20 years of experience in the technology, advertising and marketing industries. He is known as an innovator, leading the development of strategic solutions that combine data, media, insights and creativity to create disruptive digital solutions that transform brands and businesses. Prior to joining P&G as Chief Digital Officer, Global P&G Beauty, he led the search practice across the GroupM agencies, the P&G business for Catalyst, and most recently served as CEO of MMI Agency. In his current role, Benjamin brings to P&G Beauty his digital expertise, leadership and passion for creating and building leading digital capabilities. He is known as an industry thought-leader. As such, he is a frequent contributor to and speaker at conferences around the world.