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Study: WordPress Grabs More Share Of Top 100 Blogs

Ginny Marvin on May 8, 2013 at 11:34 am

WordPress continues to gain in popularity among top blog publishers. The blogging platform’s market share rose to 52 percent, up from 48 percent last year, according to Royal Pingdom, which uses the Technorati Top 100 blogs list for its annual study.

To get a sense of WordPress’ growth trend, in Royal Pingdom’s first study in 2009, they found WordPress was the blogging platform of choice on 32 percent of the top 100 blogs — that’s a 63% increase in five years, while no other platform has been able to increase share in a meaningful way. According to WordPress’s own stats, there are over 65 million WordPress.com sites today, written in over 120 languages, worldwide. The WordPress total in this study includes both hosted and self-hosted WordPress sites.

Here’s a look at how the blogging platforms fared this year compared to 2012:

There hasn’t been any major movement by any of the other platforms. Moveable Type was this year’s biggest loser with a drop from 7 of the top blogs to just 4 this year.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.