How a work detox led Jones Soda CEO to a path of business enlightenment
After serving as the brand's VP of business development, CFO and COO, Jennifer Cue took a work sabbatical in Paris before accepting the role of CEO.
Jennifer Cue’s path the CEO role at Jones Soda reads like a best-selling memoir. She began with the craft soda brand in 1990 as a board member, and then transitioned to vice president of business development, CFO, and eventually COO during her first 11 years — and then she left.
“The company was profitable. It was growing in revenues, and we achieved a NASDAQ listing,” says Cue. But in the middle of all of its success, the executive says she had become a workaholic along the way.
“My personality was so used to do, do, do — as a lot of people’s are, we’re conditioned that doing, doing, doing is better.”
At the time, Cue says she was also at odds with the new strategic direction of the company. She felt she needed to get away and began considering a work detox.
“I said okay, it’s time for me to take a break — and I moved to Paris.”