Yahoo Adds Apple Watch Analytics To Mobile Developer Suite

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App developers using the Yahoo Mobile Developer Suite can now see how their apps perform on Apple Watches.

Yahoo announced Thursday that its Flurry Analtyics platform has enabled Apple Watch analytics to allow developers to see how users interact with their apps on the new phones. Flurry’s Apple Watch analytics offers insights into how usage balances between their app on the watch versus on the smartphone as well as the ability to track new users, active users, and set up custom events to track actions Watch users take.

“With this new opportunity in wearables, many developers are experimenting with strategies for building successful Apple Watch apps,” said Brad Jones, Director, Product Management at Flurry from Yahoo. “The Watch is shifting the way the industry thinks about app creation. Analytics are an important part of this journey. This is uncharted territory for developers and advertisers alike, and understanding user behavior is crucial for success.”

Fiksu, App Annie, and Localytics are among the analytics firms providing developers with data on the more than 3,500 apps already available for Apple Watch.

Flurry Apple Watch analytics is available with the latest Flurry iOS SDK.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.