Russian Search Engine Yandex Launches Free Analytics Tool To Track Metrics For Its 25 Apps

Russian search engine Yandex announced today a new mobile app analytics tool, Yandex Metrica for Apps. According to the announcement, the analytics solution is a free tool available to mobile developers worldwide, allowing them to create personalized app-audience profiles and usage reports.

Russia’s largest search engine confirmed its new mobile app analytics solution was built to work on Android, iOS and Windows Phone platforms. With 25 different apps “enjoyed by millions” on various mobile devices, Yandex says:

The main reason why we made an app stats tool from scratch, instead of using any of those currently available on market, is that we wanted a reliable, as well as quick and easy, way to learn about the audience and usage of each of the 25 apps that we’ve made so far. None of the analytics solutions could offer us the answer to our questions about our apps stats in real-time.

Yandex claims its analytics tool allows developers to build reports based on a number of parameters, including: users’ country and users interface language, app versions, operating systems, screen resolution, connection type, user actions, and session details.

Additional metrics provided by the Yandex Metrica for Apps include device type and crash reports.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.