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YouTube Shopping Ad Formats Now Available To All AdWords Advertisers

Retailers can extend Shopping Campaigns to their own and other videos on YouTube.

Ginny Marvin on November 16, 2015 at 12:00 pm

YouTube’s Shopping ad formats for retailers are now out of beta and available to all advertisers in AdWords.

TrueView for Shopping and Shopping ads on YouTube can be set up directly in the AdWords UI. The product names can be confusing, here’s what each offers:

TrueView For Shopping

First introduced in May, TrueView for Shopping ads allow merchants to show Shopping ads for their own products in their own videos. Related products are shown dynamically, pulled from advertisers’ Google Merchant Center product feeds.

Shopping Ads On YouTube

In October, YouTube expanded Shopping Ads beyond retailers’ own videos. To start showing Shopping ads in contextually relevant YouTube videos, opt your Shopping campaigns in AdWords into Search Partners from the campaign settings tab.

The format is exactly the same as the YouTube for Shopping campaigns — Shopping ads appear in cards along the right side of videos on desktop and tablets and below videos on smartphones.

shopping ads on YouTube expanded to other videos

Both of these options are now open to all advertisers in the AdWords UI. Additionally, advertisers can now set up video campaigns based on objective, similar to the guided setup for display campaigns in AdWords.

Lastly, YouTube also announced CPA bidding for TrueViw app promotion campaigns.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.