YouTube’s new End Screens designed to keep viewers tuned-in on mobile & desktop

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YouTube rolled out End Screens yesterday, a new “mobile-friendly” feature for creators, designed to help them better engage their audience.

The End Screens are thumbnail images that can be displayed during the last five to 20 seconds of a video, prompting viewers to watch another video, subscribe to a channel or visit a collaborator’s channel.

With the launch of End Screens, YouTube says creators will not have to use Annotations to add links within videos.

Currently, many creators use Annotations, a desktop-only tool that allows you to add clickable links to your videos, to manually create end screens. This will no longer be necessary, as the new End Screens are not only easier to create, but also allow you to reach more viewers on desktop and mobile.

YouTube says it tested the End Screens with a limited number of creators and used their feedback to fine-tune the new feature before giving access to everybody.

You can read more about the new End Screens on YouTube’s Creator Blog.

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Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.