YouTube’s New One Channel Design Now Live For All Publishers

All video publishers with YouTube profiles have now been converted to the new “One Channel” design. This shouldn’t be a surprise, though: YouTube started teasing the new look back in February and promised a few weeks ago that the full conversion would be happening today.

One Channel adds a number of customizations to YouTube profile pages, including

• showing a specific channel “trailer” only to viewers that aren’t already subscribed to your channel
• adding an image to serve as “channel art” at the top of the profile page
• organizing videos and playlists into customizable sections

Here’s a screenshot of iJustine’s profile (she’s one of YouTube’s most popular users) showing some of the new features.

YouTube says its creators that opted in early to One Channel have seen a 20 percent increase in visits to their channels and an (unspecified) increase in subscribers, too.

If you’re just starting to use One Channel now because you have to, YouTube’s channel optimization tips might come in handy.

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.