Get the most important digital marketing news each day.
youXtools launches a user testing platform with AI-powered visual analytics
The user experience consultancy UEGroup is now making its internal testing platform publicly available through this spinoff startup.
A startup called youXtools is out this week with a new online usability platform that employs AI to visually present problem areas.
A similar platform was employed over two years for such clients as Google and Red Bull within user experience consultancy UEGroup, which spun off youXtools last year and is now making the platform generally available.
Tony Fernandes, CEO of youXtools and founder of UEGroup, noted that the consultancy needed greater speed and automation, but “the tools on the market just didn’t cut it, so we created something better for ourselves.”