The white paper or webinar content described below has been produced by one of our sponsors.
ZigZag: The New Consumer Journey Zeitgeist
Understand local search behavior and present your brand in the proper context even when searchers are zigging and zagging.
YP Marketing Solutions commissioned IDC to conduct a survey to explore consumer search habits and to better understand how local search is evolving and what that means for national media planning and buying strategies.
This white paper is a summary of their findings and provides a clear insight into the behavior of searchers today. Click here to download your copy.